SEIKO'S ALTERATIONS

New owners wanted to give Seiko's a new look. The smooth change from bold to thin in the logotype is classic and elegant, showing Seiko's ability to take on large and very detailed projects. A soft, minty green was chosen to accompany the classic black and white of the logo, adding femininity and modernity.

The hummingbird was chosen by the owners to represent skill and attention to detail. The long beak also mimics a needle.